Corporate swag serves multiple purposes, serving as an excellent marketing tool to elevate your brand awareness, enhance goodwill, and appreciation among clients and employees. Corporate swag remains popular due to its effectiveness in leaving a lasting impression. When chosen wisely and designed creatively, these items can become a powerful ambassador for a brand.
Corporate swag refers to promotional merchandise or branded items that companies distribute to employees, customers, clients, or other stakeholders as a form of marketing, branding, or appreciation.
These items typically feature the company's logo, branding elements, or messaging and are intended to promote the company's brand, create goodwill, and enhance brand visibility.
Companies invest in corporate swag for several reasons, including:
Corporate swag is distributed to various stakeholders in the company:
Some of the most popular items used in corporate swag include:
When planning for corporate swag, companies should consider several factors to ensure that their swag initiatives are effective, well-received, and aligned with their objectives. Some key factors to consider include:
The challenges of corporate swag are:
These are short surveys that can be sent frequently to check what your employees think about an issue quickly. The survey comprises fewer questions (not more than 10) to get the information quickly. These can be administered at regular intervals (monthly/weekly/quarterly).
Having periodic, hour-long meetings for an informal chat with every team member is an excellent way to get a true sense of what’s happening with them. Since it is a safe and private conversation, it helps you get better details about an issue.
eNPS (employee Net Promoter score) is one of the simplest yet effective ways to assess your employee's opinion of your company. It includes one intriguing question that gauges loyalty. An example of eNPS questions include: How likely are you to recommend our company to others? Employees respond to the eNPS survey on a scale of 1-10, where 10 denotes they are ‘highly likely’ to recommend the company and 1 signifies they are ‘highly unlikely’ to recommend it.
Corporate swag can enhance a company’s brand image in the following ways:
The amount companies spend on corporate swag can vary greatly depending on the size of the company, the industry, and the specific goals of their marketing campaigns. Here are some key points to consider: